Multiple Choice
Which of the following is NOT used by television researchers to designate coverage areas?
A) DMA
B) Metro Rating Area
C) Total Survey Area
D) Signal Coverage Area
E) Regional Cable Area (RCA)
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q82: The term _ refers to the percentage
Q83: An example of the importance of lead-ins
Q84: If advertisers want to know how one
Q85: When it comes to advertising spending by
Q86: Match of the following
Q88: To determine the success of a television
Q89: The basic audience-measurement statistic for television is:<br>A)GRP.<br>B)TiVo
Q90: Any non-program material carried during or between
Q91: Which is NOT an advantage that TV
Q92: The proliferation of commercials that ultimately reduces