Characteristics of the Rating-Point System Do NOT Include

Multiple Choice

Characteristics of the rating-point system do NOT include:

A) is a way for an advertiser to measure coverage based on the potential of the market.
B) is calculated usually as the program audience divided by total TV households.
C) is a percentage of individuals divided by a specific target segment rather than households.
D) is calculated usually as the total TV households divided by the number of individuals in it.
E) is an indication that a rating of 12 for a program is 12% of all households in a particular area, with a TV set tuned to a particular station.