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    Advertising Procedure
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    Exam 8: Using Television
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    If National Advertisers Decide to Buy Time from Local Stations
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If National Advertisers Decide to Buy Time from Local Stations

Question 52

Question 52

Multiple Choice

If national advertisers decide to buy time from local stations, they are making:


A) secondary buys.
B) smart buys.
C) spot buys.
D) affiliate buys.
E) target buys.

Correct Answer:

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