Question 1

The Federal Communications Commission has assigned which of the following frequencies to AM radio?

Accepted Answer

A) 88.1 to 107.9 kHz 
B) 540 to 1700 kHz 
C) 580 to 1600 GHz 
D) 540 to 1700 MHz 
E) 88.1 to 107.9 MHz

Question 2

Radio provides advertisers options to reach very narrowly defined targeted prospects.

Accepted Answer

A) True 
 B)False

Question 3

A fundamental marketing strategy for radio has been to promote its ability to successfully work with other media to increase reach and frequency, which is an example of why radio is often referred to as a ________ medium.

Accepted Answer

The answer of A fundamental marketing strategy for radio has...

Question 4

Fundamentals of buying radio are unique in comparison with a buy in other media.

Accepted Answer

A) True 
 B)False

Question 5

Dollars received from radio network and spot advertising far exceed the revenue from local advertising.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following was the top national radio advertiser in 2009?

Accepted Answer

A) GM 
B) Walmart Stores 
C) Verizon Communications 
D) GE 
E) Berkshire Hathaway

Exam 9: Using Radio

The Federal Communications Commission has assigned which of the following frequencies to AM radio?

Radio provides advertisers options to reach very narrowly defined targeted prospects.

A fundamental marketing strategy for radio has been to promote its ability to successfully work with other media to increase reach and frequency, which is an example of why radio is often referred to as a ________ medium.

Fundamentals of buying radio are unique in comparison with a buy in other media.

Dollars received from radio network and spot advertising far exceed the revenue from local advertising.

Which of the following was the top national radio advertiser in 2009?