A Competent Media Planner Would Look Increasingly at Network Radio

Multiple Choice

A competent media planner would look increasingly at network radio to:

A) double the amount of dollars spent so they reach $28 billion.
B) extend reach to working men and light users of other media.
C) build greater brand awareness through inexpensive additional frequency to prime target audiences.
D) act as the primary vehicle for a campaign.
E) extend reach to working women and light users of other media.