Multiple Choice
To make an effective radio buy, you would use the following basic audience measure(s) .
A) Arbitron
B) MSA
C) AQH
D) cume
E) TSA
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q33: A similar budget, even a similar number
Q34: Match of the following
Q35: Radio is considered by many as a
Q36: A competent media planner would look increasingly
Q37: Which two characteristics of radio give it
Q39: The number of waves that pass a
Q40: As group ownership became the rule rather
Q41: Which of the following is NOT true
Q42: Based on the information about the top
Q43: If your product category has broad appeal,