Multiple Choice
After a media planner is satisfied a magazine can successfully perform the required communication task, the next question is:
A) What is the shelf life of the magazine ad?
B) Can it reach the specific targeted audience?
C) What are the demographic editions?
D) How will the creative be just right and stimulate high levels of audience involvement?
E) What will be the short rate if the number of advertisements is later reduced?
Correct Answer:
Verified
Correct Answer:
Verified
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