Multiple Choice
Which is NOT a reason for advertisers to use multiple-page inserts and spreads?
A) need to show their product in the most favorable light
B) need to show their service in the most favorable light
C) need to have their product appear in a bigger-than-life way
D) need to maintain their noncompetitive position in markets
E) need to tell an in-depth story about brand features
Correct Answer:

Verified
Correct Answer:
Verified
Q52: A magazine short rate involves:<br>A)compensating the advertiser
Q53: Challenges that consumer magazines are encountering include
Q54: The longer _ required by magazines reduce
Q55: Because of the tone and advertising carried
Q56: Which media face similar challenges and opportunities
Q58: Advertisers may be advised to use Simmons
Q59: List and discuss four positive characteristics of
Q60: Discuss why readership is such an important
Q61: By providing Web versions, magazine can:<br>A)reduce the
Q62: After a media planner is satisfied a