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After Magazine Advertising Began to Experience a Downturn in Revenues

Question 89

Multiple Choice

After magazine advertising began to experience a downturn in revenues in the 1980s:


A) negotiation for special rates became the common practice among magazines.
B) rates became totally non-negotiable.
C) there was a decline in the number of new magazines.
D) national magazine networks arose and mandated rates.
E) negotiation for special rates were no longer the rule.

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