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    Advertising Procedure
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    Exam 11: Using Magazines
  5. Question
    Business-To-Business Advertisers Are Well Advised to Avoid Puffery That May
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Business-To-Business Advertisers Are Well Advised to Avoid Puffery That May

Question 87

Question 87

True/False

Business-to-business advertisers are well advised to avoid puffery that may be common in consumer advertising because of the expertise of readers of business magazines.

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