Multiple Choice
As an advertiser, if you wanted to know about a magazine's readership-in the sense of who the readers are, including pass-along readers, and why they buy particular magazines-you would NOT use research data compiled by:
A) ABC.
B) Mediamark Research Inc. (MRI) .
C) Simmons Market Research Bureau (SMRB) .
D) Research on Publications (RoP) .
E) MNI Business Network.
Correct Answer:
Verified
Correct Answer:
Verified
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