Considering the Reliability of Traditional Media, Contrasted with the Effectiveness

Multiple Choice

Considering the reliability of traditional media, contrasted with the effectiveness of new technology, creating brand image requires:

A) more use of new communication technologies.
B) less use of communication theories.
C) a blending of old and new communication strategies and technologies.
D) more use of tested communications theories.
E) dropping all traditional methods and shifting to new technology.