Which of the Following Is NOT True of Direct Mail

Multiple Choice

Which of the following is NOT true of direct mail as an advertising medium?

A) It represents 23% of U.S. advertising expenditures.
B) Direct mail's share of direct response advertising will decrease in the future due to rising costs.
C) The sheer volume of mail that households receive makes it difficult to gain a competitive advantage.
D) As long as a business has a quality product and a competitive offer, the mailing list is not that important.
E) Despite recent competition from e-mail, telemarketing, and other direct-marketing options, direct mail remains a primary advertising vehicle.