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    Advertising Procedure
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    Exam 16: Creating the Message
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    A Person Will Typically Scan a Print Ad by Looking
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A Person Will Typically Scan a Print Ad by Looking

Question 96

Question 96

Multiple Choice

A person will typically scan a print ad by looking first at the:


A) illustration.
B) first line of copy.
C) tagline.
D) headline.
E) logo.

Correct Answer:

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