Dean Rieck, President of Direct Creative, Advocates the Use of Testimonials

Multiple Choice

Dean Rieck, president of Direct Creative, advocates the use of testimonials and success stories and also suggests all of the following EXCEPT:

A) testimonial subjects should be similar to prospects.
B) you should not rewrite or fabricate testimonials.
C) you should use full names and appropriate titles.
D) testimonials are more effective if they are from experts.
E) testimonial subjects should be relevant to prospects.