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    Advertising Procedure
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    Exam 16: Creating the Message
  5. Question
    ________ Is Determined by the Positioning of Various Creative Elements
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________ Is Determined by the Positioning of Various Creative Elements

Question 74

Question 74

Short Answer

________ is determined by the positioning of various creative elements in an advertisement; when it's good, it sends the reader's eye over the page to take in all the important elements.

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