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    Consumer Behavior Study Set 4
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    Exam 1: Consumer Behavior: Meeting Changes and Challenges
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    Companies That "Put the Consumer First" in Their Business Thinking
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Companies That "Put the Consumer First" in Their Business Thinking

Question 103

Question 103

Multiple Choice

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.


A) production orientation
B) selling orientation
C) marketing orientation
D) segmenting orientation
E) product orientation

Correct Answer:

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