Multiple Choice
CAR MINI CASE: In the early 1900s, Henry Ford made a fortune manufacturing Model T cars and selling them cheaply, making the automobile affordable for a much larger proportion of the population than had previously been the case. He accomplished this by producing only one model of car and doing so cheaply and at high volumes through the utilization of assembly line manufacture. In 1923, General Motors decided to increase its market share in the automobile industry by offering, instead of just one model, as Ford did, a variety of affordable mass-produced models to meet the various differing needs of different types of consumers.
-In the CAR MINI CASE, which of the following elements of the marketing mix was central to Ford's business model?
A) promotion
B) product
C) price
D) placement
E) production
Correct Answer:
Verified
Correct Answer:
Verified
Q15: In the consumer decision-making process, the _
Q17: _ is turning individual consumer transactions into
Q18: Social media transformed _ by giving companies
Q19: RYAN'S RUNNERS MINI CASE: Ryan wants to
Q20: Customer profitability-focused marketing _.<br>A) tracks costs and
Q22: Successful positioning focuses on communicating the _.<br>A)
Q23: Tracy licensed a new software product that
Q24: The _ concept in business assumes that
Q25: When Gary buys ice cream, he typically
Q26: _ is a process that links the