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    Exam 16: Consumer Research
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    ________ Is Already Existing Information That Was Originally Gathered for a Research
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________ Is Already Existing Information That Was Originally Gathered for a Research

Question 35

Question 35

Multiple Choice

________ is already existing information that was originally gathered for a research purpose other than the present research.


A) Explanatory data
B) Primary data
C) Qualitative data
D) Test data
E) Secondary data

Correct Answer:

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