Consumers' Characteristics Can Be Classed as Either Consumer-Rooted or Consumption-Specific

Multiple Choice

Consumers' characteristics can be classed as either consumer-rooted or consumption-specific.In this context,consumer-rooted features stem from the consumer's physical,social,and psychological characteristics.Examples of consumer-rooted features include ________.

A) demographics, gender, and benefits wanted
B) usage rate, level of involvement and psychographics
C) personality traits, lifestyles, and family life cycle
D) education, usage situation, and social class
E) level of involvement, awareness of product alternatives, and benefits wanted