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    Consumer Behavior Study Set 4
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    Exam 3: Market Segmentation and Strategic Targeting
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    Describe the Advantages and Disadvantages of a Mass Marketing Strategy
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Describe the Advantages and Disadvantages of a Mass Marketing Strategy

Question 56

Question 56

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Describe the advantages and disadvantages of a mass marketing strategy.For what types of companies does this strategy work best?

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Mass marketing is a strategy whereby a c...

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