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The Fact That Salsa Outsells Ketchup in the Southwest,and That

Question 68

Multiple Choice

The fact that salsa outsells ketchup in the southwest,and that Jif peanut butter is preferred in the Midwest over Skippy,is an example of why ________ segmentation is used.


A) demographic
B) geographic
C) psychographic
D) sociocultural
E) use-related

Correct Answer:

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