Differentiated Marketing Is a Highly Appropriate Segmentation Strategy for ________

Multiple Choice

Differentiated marketing is a highly appropriate segmentation strategy for ________.

A) innovative companies in new industries with few competitors
B) established companies developing new technologies in their industries
C) financially strong companies that are undisputed market leaders in their industries
D) new companies that are trying to break into the market for an existing product category for which there is already a strong market leader
E) financially strong companies that are well established in a product category and competitive with other firms that are also strong in the category