The Theory Behind Geographic Segmentation Is That ________

Multiple Choice

The theory behind geographic segmentation is that ________.

A) people who have the same activities, interests, and objectives will purchase the same products
B) people with the same cultural heritage will have similar needs and values
C) people who live in the same area share some similar needs and wants that differ from those of people living in other areas
D) people who speak the same language have very similar needs and values
E) all people living in the same country will have very similar needs and can be best served by a single advertising campaign