How Can Marketers Use an Understanding of Consumers' Personalities to Market

Multiple Choice

How can marketers use an understanding of consumers' personalities to market their products?

A) Marketers can rely on consistent consumption behavior over time because consumers' personalities are consistent over time.
B) Marketers can change consumers' personalities to conform to their products.
C) Marketers can attempt to appeal to the relevant traits inherent in their target group of consumers.
D) Marketers can use an understanding of consumers' personalities to create consumer needs.
E) In creating marketing messages, marketers can accurately presume that consumers' personalities constitute the single factor that influences how consumers behave.