FURNITURE MINI CASE: Andrews Mountain Furniture Is a Manufacturer of Home

Multiple Choice

FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting to adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE,the name of the furniture company is an attempt to create a strong ________ for the brand in the minds of consumers.

A) brand personification
B) superego
C) self-image
D) geographical association
E) brand personality