Consumers with Low Involvement with the Advertised Product Would Respond

Multiple Choice

Consumers with low involvement with the advertised product would respond best to which of the following scenarios?

A) A humorous ad for dish soap during a TV sitcom
B) A serious ad for pharmaceuticals during a TV sitcom
C) A humorous ad for cookies during a serious TV documentary
D) A humorous ad for an automobile during a dramatic TV show
E) A serious ad for a charity during the TV showing of a humorous movie