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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 9: Communication and Consumer Behavior
  5. Question
    ________ Is Defined as Wordplay,often Used to Create a Double
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________ Is Defined as Wordplay,often Used to Create a Double

Question 102

Question 102

Multiple Choice

________ is defined as wordplay,often used to create a double meaning used in combination with a relevant picture.


A) Psychological noise
B) Involvement theory
C) Advertising resonance
D) Message framing
E) Comparative advertising

Correct Answer:

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