Which of the Following Is True of the Consumer Behavior

Multiple Choice

Which of the following is true of the consumer behavior of African American consumers?

A) African American consumers prefer generic products.
B) African Americans are not brand loyal.
C) African Americans tend to buy high fashions and name brands as "signals of their success."
D) African American teens spend less on clothing and fine jewelry than other U.S. teens.
E) African Americans tend to make fewer trips to the grocery store during the course of the week.