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The Term ________ Is Used to Describe the Situation in Which

Question 41

Multiple Choice

The term ________ is used to describe the situation in which the increase in information and options available to the consumer is so great that it seriously impairs decision making.


A) postpurchase dissonance
B) innovation overload
C) market mavenism
D) trialability
E) viral marketing

Correct Answer:

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