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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    Because Motivated Consumer Innovators Can Influence the Rate of Acceptance
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Because Motivated Consumer Innovators Can Influence the Rate of Acceptance

Question 38

Question 38

True/False

Because motivated consumer innovators can influence the rate of acceptance or rejection of a new product,they influence its eventual success or failure.

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