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    Business
  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    How Quickly an Innovation Spreads Through a Market Depends to a Great
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How Quickly an Innovation Spreads Through a Market Depends to a Great

Question 20

Question 20

True/False

How quickly an innovation spreads through a market depends to a great extent on communications between the marketer and consumers,as well as communication among consumers.

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