True/False
How quickly an innovation spreads through a market depends to a great extent on communications between the marketer and consumers,as well as communication among consumers.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: Consumer innovators provide other consumers with information
Q16: Innovative behavior can be an expression of
Q17: Consumers are more likely to exhibit an
Q18: Gary saw an advertisement for a cool
Q19: A _ approach to defining innovation judges
Q21: Define and give examples of the four
Q22: The degree to which potential customers perceive
Q23: TABLE MINI CASE: Cynthia recently saw a
Q24: What is the marketing significance of rate
Q25: The _ is the earliest consumer to