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    Consumer Behavior Study Set 4
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    Exam 14: Consumers and the Diffusion of Innovations
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    What Is the Marketing Significance of Rate of Adoption? How
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What Is the Marketing Significance of Rate of Adoption? How

Question 24

Question 24

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What is the marketing significance of rate of adoption? How can a slower rate of adoption be beneficial to the marketer?

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The rate of adoption is concerned with h...

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