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    Consumer Behavior Study Set 4
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    Exam 14: Consumers and the Diffusion of Innovations
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    Marketers Should Disregard the Orientation of Their Target Consumers' Social
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Marketers Should Disregard the Orientation of Their Target Consumers' Social

Question 105

Question 105

True/False

Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.

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