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The Return on Investment Is Usually Considered the Most Popular

Question 79

Multiple Choice

The return on investment is usually considered the most popular approach to measure performance because ________.


A) it blends all the ingredients of profitability into a single percentage
B) once determined, there is no need to use it with other measures of performance
C) it throws light on the company's working capital
D) it measures the cash balance of the company in the most efficient manner

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