Multiple Choice
Disney set an upper ticket price limit of $227 for The Lion King musical; they did NOT do this for the following reason.
A) It is below the top prices for competing shows like Wicked.
B) It makes it affordable for large groups and families.
C) It offers Disney the flexibility to raise prices over the long term.
D) It reduces the chance of buyer's remorse.
Correct Answer:
Verified
Correct Answer:
Verified
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