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    Marketing Real People Study Set 1
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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    A Firm Has a Distinctive Competency When It Is Able
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A Firm Has a Distinctive Competency When It Is Able

Question 37

Question 37

True/False

A firm has a distinctive competency when it is able to outperform the competition, providing customers with a desired benefit the competition does not.

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