Prior to Setting Up Its Thanksgiving Turkey Hotline,a Company Conducted

Multiple Choice

Prior to setting up its Thanksgiving Turkey Hotline,a company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer.In research terms,this company conducted ________.

A) focus groups
B) face-to-face interviews
C) ethnographic research
D) unobtrusive measures
E) observational research