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    Exam 5: Business-To-Business Markets: How and Why Organizations Buy?
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    The Group of People in the Organization Who Participate in the Purchase
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The Group of People in the Organization Who Participate in the Purchase

Question 41

Question 41

Multiple Choice

The group of people in the organization who participate in the purchase decision-making process is referred to as the ________.


A) buyer institution
B) resource centre
C) buying centre
D) purchasing hierarchy
E) purchasing office

Correct Answer:

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