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    Exam 5: Business-To-Business Markets: How and Why Organizations Buy?
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    The ________ Is the Member of the Buying Centre Whose
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The ________ Is the Member of the Buying Centre Whose

Question 42

Question 42

Multiple Choice

The ________ is the member of the buying centre whose primary function is handling the details of the transaction.


A) buyer
B) gatekeeper
C) decider
D) initiator
E) influencer

Correct Answer:

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