Multiple Choice
Which of the following most accurately describes PSYTE?
A) a method of removing heterogeneous variables from a target market
B) a method of data mining used to implement market development strategies
C) a database that classifies the Canadian consumers into 60 clusters based on postal code and demographic information
D) a database that classifies the international population into segments based on demographic and geographic characteristics
E) a positioning strategy used in the introduction of new consumer products
Correct Answer:
Verified
Correct Answer:
Verified
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