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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    The Long Tail Approach to Segmentation Indicates That Companies Can
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The Long Tail Approach to Segmentation Indicates That Companies Can

Question 131

Question 131

True/False

The long tail approach to segmentation indicates that companies can make money selling small amounts of items that only a few people want as long as they sell enough different items.

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