Multiple Choice
Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly.These programs and other similar ones use ________ segmentation to target their markets.
A) demographic
B) behavioral
C) geodemographic
D) organizational
E) generational
Correct Answer:

Verified
Correct Answer:
Verified
Q22: Superior image, unique product features, and better
Q22: Which of the following most accurately describes
Q32: According to the long tail approach to
Q34: BMW allows customers to design their own
Q62: Which of the following most accurately describes
Q80: The cosmetics giant L'Oreal offers several product
Q93: Which of the following statements about the
Q99: The Wright Bros.Collection is a catalog retailer
Q130: The division of buyers into groups based
Q138: The 80/20 rule is most directly related