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Which of the Following Most Accurately Describes VALS2

Question 22

Multiple Choice

Which of the following most accurately describes VALS2?


A) a system used for psychographic segmentation
B) a database of people who have purchased similar products
C) a strategy for implementing geodemographic segmentation
D) a method of confirming that a chosen target market is representative of the ideal market segment
E) a method of removing heterogeneous variables from a target market

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