Multiple Choice
Which of the following most accurately describes VALS2?
A) a system used for psychographic segmentation
B) a database of people who have purchased similar products
C) a strategy for implementing geodemographic segmentation
D) a method of confirming that a chosen target market is representative of the ideal market segment
E) a method of removing heterogeneous variables from a target market
Correct Answer:
Verified
Correct Answer:
Verified
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