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If Sam Described Coca-Cola as an All-American,Pepsi-Cola as a Young

Question 82

Multiple Choice

If Sam described Coca-Cola as an all-American,Pepsi-Cola as a young daredevil,and Dr.Pepper as a nonconformist,he would be describing the sodas' ________.


A) VALS2 profiles
B) target markets
C) brand personalities
D) NAICS classifications
E) trade promotions

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