Multiple Choice
A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones.Of which element of the promotion mix is this an example of?
A) sales promotion
B) advertising
C) public relations
D) personal selling
E) product
Correct Answer:
Verified
Correct Answer:
Verified
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