Which of the Following Is a Characteristic of Mobile Coupons

Multiple Choice

Which of the following is a characteristic of mobile coupons?

A) They have a much higher redemption rate than paper coupons.
B) They can be sent to mobile shoppers by numerous mobile coupon aggregators.
C) They can be redeemed by scanning the barcode displayed on a Web-enabled cell phone.
D) They have a greater influence on consumer behaviour compared to direct advertising.