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    Strategic Marketing Study Set 1
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    Exam 2: Situation Assessment - the External Environment
  5. Question
    What Is the Broadest Level of a Concentric Market
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What Is the Broadest Level of a Concentric Market

Question 16

Question 16

Multiple Choice

What is the broadest level of a concentric market?


A) product form
B) product category
C) budget competition
D) generic competition

Correct Answer:

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