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    Strategic Marketing Study Set 1
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    Exam 18: Note : Generic Strategies - the Value Map
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    A Firm That Uses the Economy Strategy Is More Likely
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A Firm That Uses the Economy Strategy Is More Likely

Question 14

Question 14

Multiple Choice

A firm that uses the economy strategy is more likely to lower its profitability because of ________.


A) price wars
B) brand image
C) value mapping
D) poor distribution methods

Correct Answer:

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