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    Strategic Marketing Study Set 1
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    Exam 20: Note : Specific Marketing Strategies
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    Which Strategy Is Characterized by Inconsistent Brand Image,limited Subsidiary Control,and
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Which Strategy Is Characterized by Inconsistent Brand Image,limited Subsidiary Control,and

Question 1

Question 1

Multiple Choice

Which strategy is characterized by inconsistent brand image,limited subsidiary control,and high marketing costs?


A) multinational strategy
B) exporting strategy
C) international strategy
D) licensing strategy

Correct Answer:

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